Teaming up with a Canadian icon: Neo x Hudson's Bay

February 10, 2021
5 mins
Teaming up with a Canadian icon: Neo x Hudson's Bay
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We’re thrilled to announce that we’re teaming up with Hudson’s Bay to offer Canadians a new, digitally-integrated and more rewarding credit card. By combining our modern fintech solutions with one of Canada’s premier retailers, we are revolutionizing how Canadians get rewarded. 

In just minutes, customers may be approved, load their card to their digital wallet, and immediately start making purchases, making it one of the most innovative credit card options available in Canada. 

“Partnering with a Canadian company, built on innovation and an entrepreneurial spirit, will help us deliver a better shopping experience to Hudson’s Bay customers and, in fact, reward them as they shop with us.” - Iain Nairn, President and CEO, Hudson’s Bay. 

A powerful partnership

Our partnership with Hudson’s Bay supports the acceleration of their digital-first strategy across their businesses and offers a more rewarding experience for customers.

“Neo Financial is focused on reimagining every financial touchpoint Canadians have, and rebuilding those experiences from the ground up with a customer-first approach. The Hudson’s Bay Mastercard® powered by Neo is the next generation of credit card and retail innovation that will provide a unique and highly rewarding experience for all,” said our co-founder and CEO, Andrew Chau.

We’re excited to launch this first-of-its-kind partnership to offer Canada’s most innovative credit card to the millions of Hudson’s Bay customers and cardholders from coast to coast.  

Cashback and points. Together at last.

With the new Hudson’s Bay Mastercard—powered by Neo, you’ll collect Hudson’s Bay Rewards points everywhere you shop, plus earn cashback through our extended rewards network made up from thousands of businesses across Canada. 

The Hudson’s Bay Mastercard—powered by Neo has the following features and more:

  • Earn cashback at thousands of local and national Neo partners including most major gas and grocery stores, restaurants, gyms, coffee shops, and more.
  • Earn double the Hudson’s Bay Rewards points on every $1 spent at Hudson’s Bay, and 2 points on almost every $1 you spend at other merchants.
  • No annual or overlimit fees. 
  • Hudson’s Bay members-only exclusive events and specials throughout the year.
  • Receive proactive alerts and notifications to stay on top of things in real-time.
  • Security in a click. Freeze or replace your card, turn off online transactions, and more, right in the app.
  • Manage on-the-go. With Neo’s leading-edge digital app, everything is accessible from your phone.
  • Feel protected. The Hudson’s Bay Mastercard includes Mastercard’s Zero Liability Protection against unauthorized or fraudulent charges.

What’s next?

The Hudson’s Bay Mastercard will be available across Canada. Applications will begin in March, with Québec following in April. 

The new Hudson’s Bay Mastercard can be used anywhere Mastercard is accepted worldwide. For more information, including full terms and conditions, please visit

We’re reimagining banking for all Canadians

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We've curated a community of businesses that give you an average 4%+¹ unlimited cashback for shopping local, big box, and everything in between.

¹ Average based on current offers. Cashback varies per offer and partner.
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